THE GLOBAL MANUFACTURING & INDUSTRIALISATION SUMMIT
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KNOWLEDGE HUB

Beauty is in the AI of the beholder

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DESCRIPTION

The global beauty industry is changing. The effect of the Fourth Industrial Revolution has led to the development of ‘Beauty 3.0’, with Artificial Intelligence (AI) and Augmented Reality (AR) transforming consumers’ relationship with cosmetics. Historically, international brands have dominated the market. Now, technological innovation is changing the industry, and social media is providing start-ups with new entry points.

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