The application of AI in the automotive industry is perhaps one of the most publicised examples of how the technology can be utilised. According to Accenture, ‘mobility as a service will be a key driver of growth and profitability in tomorrow’s auto markets, far outstripping the profitability potential of traditional car making’. Accenture and Mackevision have developed a new customer experience centre to allow clients to plan for the new age, utilising advanced digital tools that immerse them in the future.
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