Morocco presents an exciting opportunity as one of the growth outperformers in North Africa, whilst also enjoying a strategic geographic location, stable political environment and positive economic initiatives. Heavily reliant on Europe for investments and trade, the region’s crisis in the past decade exposed Morocco to significant risks and expedited the urgency for it to establish new trade relations with countries in other regions. In this regard, Morocco now aims to diversify its exports, particularly towards higher valueadded products, which complements its drive to diversify its economy away from the reliance on agriculture and services.
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