Power of imagination will change manufacturing, Dassault CEO tells GMIS

28 Mar 2017
  • In today’s economy, value lies with the experience, not the product, Bernard Charlès, tells delegates
  • Innovative, sustainable solutions needed to confront overcapacity in manufacturing
  • Global Manufacturing and Industrialisation Summit held at the Paris-Sorbonne in Abu Dhabi from March 27-30, 2017

Abu Dhabi, UAE, March 28, 2017: Innovation in manufacturing is the key to sustainable future for the planet, Bernard Charlès, Vice Chairman and Chief Executive Officer, Dassault Systemes, said in his keynote address on the first day of the Global Manufacturing and Industrialisation Summit (GMIS), taking place at the Paris-Sorbonne in Abu Dhabi.

During presentation, entitled Rethink Manufacturing! We’re in the Experience Economy, Charlès explored the need to invent new solutions for the economy, saying: “The power of imagination will change manufacturing.” He spoke on the impact of the new economy on the manufacturing industry itself, on the workforce of the future, and on the transition of the value chain.

“We are in the experience economy,” said Charlès. “The product is not the value; the value comes from the experience it provides. Dassault Systemes serves 250,000 of the best enterprises in the world. If we want to live in a sustainable world, we have to change the relationship between product, nature and life. The beauty of the digital world is that it can change the frontiers.”

He cited the example of an earlier revolution in manufacturing:  the Boeing 777, which was introduced to the market in 1994.  “It was the first plane created without physical prototyping. It changed the world of aerospace, but also the world of industry at large. And now, the new way of producing is going to change the game again.”

He went on to explain that the world is experiencing overcapacity today, and the solutions on offer are not satisfactory because they have to be more sustainable. Companies need to move away from delivering more of the same thing: “It’s about creating a universe where you can integrate all effects into a holistic approach between life, nature, and product,” he said.

The changing nature of manufacturing – for example the difference between making traditional cars versus electric vehicles – requires an updated approach, one that his company has pioneered by creating an experiential environment that allows full manipulation of product potential, from packaging to customer experience, without the need for physical prototypes. This, according to Charlès, is at the very heart of why the power of imagination is going to change the world of manufacturing.

The Global Manufacturing and Industrialisation Summit will continue at the Paris-Sorbonne Abu Dhabi, UAE, until March 30, 2017, under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The Summit, which is co-chaired by the UAE Ministry of Economy and the United Nations Industrial Development Organization (UNIDO), is the world’s first global gathering for the manufacturing community, bringing together 1,200 delegates including decision-making leaders from governments, businesses and civil society organisations to shape a vision for the sector’s future.

The Summit is a global platform for participating attendees to learn from best practices from across the world. This unprecedented global gathering will spark new ideas and set the stage for debate and action – addressing ways in which manufacturing can shape and reshape the world, integrating activities between developed and emerging markets, and delivering on social responsibility towards future generations. Leaders from the public and private sectors, along with representatives from civil society organisations, will gather to discuss global challenges within the manufacturing sector, looking specifically at six themes: technology and innovation; global value chains; skills, employment and education; sustainability and environment; infrastructure; standards, and stakeholder alignment.

About the Global Manufacturing and Industrialisation Summit

As the world’s first cross-industry forum, the Global Manufacturing and Industrialisation Summit is a global gathering for manufacturing minds. It is a voice and a venue for global manufacturing transformation. More than 1,200 delegates will attend, including world leaders, industry CEOs, policy-makers, specialist researchers and academics. The Global Manufacturing and Industralisation Summit will deliver (i) a voice for transformational ideas, (ii) a venue for the generation of new networks and cross-industry partnerships, (iii) a showcase for pilot projects arising from cross-industry research,

Global Agenda on the Future of Manufacturing

The conference will focus on the role of manufacturing in reconstructing the global economy and restoring global prosperity. Leaders from the public and private sectors, along with civil society representatives, will gather together to discuss global challenges facing the manufacturing sector. The discussions will focus around six themes: technology and innovation; global value chains; skills, employment and education; sustainability and environment; infrastructure; standards and stakeholder alignment. The participants will form working groups to identify concrete action plans and recommendations that outline potential solutions to global issues, as well as showcase best practices and case studies from across the world. To highlight an example of global issues, the inaugural conference will focus on the issue of economic migration, with the aim of establishing a manufacturing platform that will bring together countries facing emigration or immigration challenges with regional countries that seek to support economic reconstruction. These countries will work together with manufacturers and the wider United Nations network on restoring global prosperity.

The Manufacturing Expo

Capitalising on the huge presence of the global manufacturing community under a single meeting venue, the Manufacturing Exhibition will offer space to corporations looking to showcase their products, services and latest innovations or technologies that can further contribute to promoting global economic development. The Manufacturing Expo consists of four components: an exhibition showcasing the manufacturing capabilities of the host country; international pavilions showcasing the manufacturing capabilities and economic incentives of each participating country; an innovation exhibition that demonstrates the latest fourth industrial revolution technologies; and an event for SMEs to present their products and solutions to potential customers.

The Global Value Chain Market

The Global Value Chain Market (GVCM) is a business matchmaking platform dedicated to increasing regional and international partnerships and opportunities. The platform will provide networking and sourcing opportunities both online and onsite via pre-scheduled meetings with the vision of forging investment opportunities, commercial partnerships, and encouraging technological transfer and knowhow. The platform will enable countries to identify and meet global manufacturers to promote industrial development, and familiarise global manufacturers with targeted industrial activities in various countries. The GVCM will become a source of valuable information for global investments, providing insights on legislation and regulations, sovereign risk, political stability, and physical and logistical infrastructure.

For additional enquiries contact:

ASDA’A Burson-Marsteller
Mohammad Shaban

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